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Cadillac Is About to Sell a QR 1m Car. But Can It Really Pull It Off?

By, 2022-09-04


Can Cadillac Really Sell a QR 1m Car?


It's important to consider whether the Cadillac brand is strong enough to support a $300,000 car? Absolutely, yes.


Even more so than Maybach, Cadillac could compete on equal footing with Bentley and Rolls-Royce should GM ever choose to fully embrace that route. Yes, the Celestiq is being built to go toe to toe against both British brands' upcoming EV entrants. And in more ways than either Bentley or Rolls will ever publicly admit, the Escalade is a true competitor to both the Bentayga and Cullinan.


What About The Car?


The front end is imposing but eyeless, like a blind shark. The hard side is different to the point that I'm not sure what to make of it.



We see an Audi concept car mixed with SUX 6000 from Robocop. The rear end is the most successful part of the design to my eyes, but still there are angles—much like the new Nissan Z.



The 2024 Cadillac Celestiq EV Sedan Interior


The interior is commodious, a true four-throne luxury villa. Cadillac's design team kept stressing that, "Everything that looks like metal is metal."


The most troubling thing about the interior is the massive screen that spans from one A-pillar to the other. 


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